It can thus help in increasing customer retention and growing revenue for companies, by 27% to be exact, and it is well-known that recurring revenue and returning customers are the largest sources of income for B2B businesses.Ī Forrester Research Survey has gone further to show how multi-platform, especially mobile CRM software, is helping businesses increase revenue growth by increasing the overall performance of their companies in various departments.Īnother growing trend is the shift from on-premise to cloud-based systems. CRM software can help organizations in identifying higher-value customers for preferential treatment. Using CRM software can increase their sales by 29%, boost productivity by 34%, and shorten the sales cycle by 8-14%, with an ROI of $8.71 per dollar invested. In fact, according to a PwC study, 73% of consumers judge customer experience to make their purchasing decisions, even more than the quality and price of the product.īusinesses, too, stand to gain a lot by using the right CRM system. User experience is one of the critical factors that customers consider when deciding whether to buy from a business or not.
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